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$20 Million Fight Highlights Value of Social Media

The popularity and influence of two YouTube celebrities making their boxing event an all-time global Top 20 pay-per-view phenomenon and splitting a $20 million prize is a reminder of the magnifying value of online PR. What Happened? Two…
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Tough Questions About Libra Cryptocurrency

Facebook’s CEO, Mark Zuckerberg faced a grilling from the US Congress last week over his company’s ‘Libra’ cryptocurrency plans. Libra ‘Libra’ is Facebook’s new cryptocurrency and global payment system that’s due to be…
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Facebook ‘News’ Tab on Mobile App

Facebook has launched the ‘News’ tab on its mobile app which directs users to unbiased, curated articles from credible sources in a bid to publicly combat fake news and help restore trust in its own brand. Large US Cities For Now The…
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Deepfake Ransomware - A Worrying Threat

Multinational IT security company ‘Trend Micro’ has highlighted the future threat of cybercriminals making and posting (or threatening to post) malicious ‘deep fake’ videos online in order to cause damage to reputations and/or to extract…
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UKCIS Offers Online Safety For All

The government has announced that the UK Council for Internet Safety (UKCIS), which is the successor to the UK Council for Child Internet Safety (UKCCIS), has had its scope expanded to improve online safety for all in the UK. Part…
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Facebook Launches Martin Lewis Anti-Scam Service

Facebook has launched a new anti-scam service using the £3m that it agreed to donate to the development of the programme in return for TV consumer money champion Martin Lewis dropping his legal action over scam ads. What Legal Action? Back…
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New UK ‘Duty of Care’ Rules To Apply To Social Media Companies

The new ‘Online Harms’ whitepaper marks a world first as the UK government plans to introduce regulation to hold social media and other tech companies to account for the nature of the content they display, backed by the policing power…
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Facebook Rolls Out ‘Why Am I Seeing This Post?’ Tool

In an attempt to be more transparent and give more control to its users, Facebook is about to roll-out a new “Why am I seeing this post?” tool, which will give users insights into their newsfeed algorithm. Algorithm Explained The…
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Microsoft And Adobe Team Up To Fight Salesforce

Microsoft and Adobe are teaming up to make it easier for users of Adobe’s marketing software to find and target potential customers for business goods on Microsoft’s LinkedIn, thereby fighting their common competitor Salesforce.com Inc. What…
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ROI Index Shows That Facebook & Google Offer Best Value For Mobile Advertisers

Marketing report company Singular has produced an ROI index for mobile advertising, based on its own research which shows that Facebook and Google appear to offer the best value for mobile advertisers. The Research Singular sampled over…
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£15K Fine For Ignoring Data Access Requests

SCL Elections, the parent company of the now defunct Cambridge Analytica which was famously involved in the Facebook profile harvesting scandal, has been fined £15,000 for failing to respond to a data access request from a US citizen, and for…
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Fake News Fact Checkers Working With Facebook

London-based, registered charity ‘Full Fact’ will now be working for Facebook, reviewing stories, images and videos, in an attempt to tackle misinformation that could “damage people's health or safety or undermine democratic processes”. Why? The…
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EU’s Web Copyright Directive Could Spell Trouble

A vote in January on contentious new EU copyright laws could negatively impact tech platforms and all online publishers, create risky legal grey areas for many businesses, stifle freedom of expression, and lead to more surveillance and control. What…
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New Facebook Rules For Political Ad Transparency In The UK

After the US and Brazil, the UK has become the next country to be subject to Facebook’s new rules that require those who wish to place a political advert on the social media platform to verify their identity and say who is funding the advert. Verification The…
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Facebook Uses Scoring System To Manage Misinformation

It has been reported that Facebook allocates a trustworthiness score to some members to help it manage misinformation issues such as some members continually flagging / reporting stories as fake if they don’t agree with the content. Score? It…
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Social Mapper Can Trace Your Face

Trustwave's SpiderLabs has created a new penetration testing tool that uses facial recognition to trace your face through all your social media profiles, link your name to it, and identify which organisation you work for. Why? According to…
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12 Russian Intelligence Officers Charged With Election Hacking

Even though, in an interview this week, President Trump appeared to absolve Russia of election interference (since retracted), the US Department of Justice has now charged 12 Russian intelligence officers with hacking Democratic officials in…
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Facebook Losing the Battle For Teenage Attention

A study by Pew in the US has found that Facebook is now lagging behind YouTube, Instagram and Snapchat, as a platform where teenagers spend their time. Down To 4th Place The study, which involved 750 teens in one month earlier this year, found…
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Facebook Ads That Target Your Beliefs

In a new trial involving a small number of users in the UK, Facebook has said that it will be testing the targeting of adverts based on users’ specific political and religious beliefs. Why? According to Facebook, the trial will help…