Marketing report company Singular has produced an ROI index for mobile advertising, based on its own research which shows that Facebook and Google appear to offer the best value for mobile advertisers. The Research Singular sampled over…
https://www.gmal.co.uk/wp-content/uploads/2018/05/GMA-Gregory-Micallef-Associates-Stacked-04-630px.png630630admin/wp-content/uploads/2018/07/GMA_logo-web_new.pngadmin2019-02-15 12:10:272019-02-15 12:10:30ROI Index Shows That Facebook & Google Offer Best Value For Mobile Advertisers
SCL Elections, the parent company of the now defunct Cambridge Analytica which was famously involved in the Facebook profile harvesting scandal, has been fined £15,000 for failing to respond to a data access request from a US citizen, and for…
https://www.gmal.co.uk/wp-content/uploads/2018/05/GMA-Gregory-Micallef-Associates-Stacked-04-630px.png630630admin/wp-content/uploads/2018/07/GMA_logo-web_new.pngadmin2019-01-16 15:49:342019-01-25 16:11:55£15K Fine For Ignoring Data Access Requests
London-based, registered charity ‘Full Fact’ will now be working for Facebook, reviewing stories, images and videos, in an attempt to tackle misinformation that could “damage people's health or safety or undermine democratic processes”.
https://www.gmal.co.uk/wp-content/uploads/2018/05/GMA-Gregory-Micallef-Associates-Stacked-04-630px.png630630admin/wp-content/uploads/2018/07/GMA_logo-web_new.pngadmin2019-01-16 15:38:062019-01-16 15:39:10Fake News Fact Checkers Working With Facebook
A vote in January on contentious new EU copyright laws could negatively impact tech platforms and all online publishers, create risky legal grey areas for many businesses, stifle freedom of expression, and lead to more surveillance and control.
https://www.gmal.co.uk/wp-content/uploads/2018/05/GMA-Gregory-Micallef-Associates-Stacked-04-630px.png630630admin/wp-content/uploads/2018/07/GMA_logo-web_new.pngadmin2018-11-07 12:20:162018-11-07 16:45:01EU’s Web Copyright Directive Could Spell Trouble
After the US and Brazil, the UK has become the next country to be subject to Facebook’s new rules that require those who wish to place a political advert on the social media platform to verify their identity and say who is funding the advert.
https://www.gmal.co.uk/wp-content/uploads/2018/05/GMA-Gregory-Micallef-Associates-Stacked-04-630px.png630630admin/wp-content/uploads/2018/07/GMA_logo-web_new.pngadmin2018-10-24 17:37:352018-10-25 16:32:31New Facebook Rules For Political Ad Transparency In The UK
It has been reported that Facebook allocates a trustworthiness score to some members to help it manage misinformation issues such as some members continually flagging / reporting stories as fake if they don’t agree with the content.
https://www.gmal.co.uk/wp-content/uploads/2018/05/GMA-Gregory-Micallef-Associates-Stacked-04-630px.png630630admin/wp-content/uploads/2018/07/GMA_logo-web_new.pngadmin2018-08-23 12:27:432018-08-23 12:56:48Facebook Uses Scoring System To Manage Misinformation
Trustwave's SpiderLabs has created a new penetration testing tool that uses facial recognition to trace your face through all your social media profiles, link your name to it, and identify which organisation you work for.
https://www.gmal.co.uk/wp-content/uploads/2018/05/GMA-Gregory-Micallef-Associates-Stacked-04-630px.png630630admin/wp-content/uploads/2018/07/GMA_logo-web_new.pngadmin2018-08-15 12:22:162018-08-15 12:22:16Social Mapper Can Trace Your Face
Even though, in an interview this week, President Trump appeared to absolve Russia of election interference (since retracted), the US Department of Justice has now charged 12 Russian intelligence officers with hacking Democratic officials in…
https://www.gmal.co.uk/wp-content/uploads/2018/05/GMA-Gregory-Micallef-Associates-Stacked-04-630px.png630630admin/wp-content/uploads/2018/07/GMA_logo-web_new.pngadmin2018-07-18 12:44:242018-07-18 12:44:2412 Russian Intelligence Officers Charged With Election Hacking
A study by Pew in the US has found that Facebook is now lagging behind YouTube, Instagram and Snapchat, as a platform where teenagers spend their time.
Down To 4th Place
The study, which involved 750 teens in one month earlier this year, found…
https://www.gmal.co.uk/wp-content/uploads/2018/05/GMA-Gregory-Micallef-Associates-Stacked-04-630px.png630630admin/wp-content/uploads/2018/07/GMA_logo-web_new.pngadmin2018-06-15 11:04:212018-10-09 12:41:51Facebook Losing the Battle For Teenage Attention
In a new trial involving a small number of users in the UK, Facebook has said that it will be testing the targeting of adverts based on users’ specific political and religious beliefs. Why?
According to Facebook, the trial will help…
https://www.gmal.co.uk/wp-content/uploads/2018/03/facebook-targeting.jpg400700Jonathan Hyde/wp-content/uploads/2018/07/GMA_logo-web_new.pngJonathan Hyde2018-03-21 12:51:322018-03-21 12:51:32Facebook Ads That Target Your Beliefs
Gregory Micallef Associates Ltd Yeoman House 63 Croydon Road London SE20 7TS
We use technologies, such as cookies, to customise content and advertising, to provide social media features and to analyse traffic to the site. We also share information about your use of our site with our trusted social media, advertising and analytics partners. Please accept here