Marketing Archives

Headaches For MSPs As Microsoft Unbundles Teams

Microsoft’s announcement that it will sell its chat and video app Teams separately from its Office product globally is likely to cause considerable headaches for IT departments and managed service providers. Why Unbundle? Teams is…

Future, Marketing

What’s Fun At CES?

Following the Consumer Electronics Show (CES) in Las Vegas last week, we take a look at some of the more novel and fun gadgets (and claims from the show) and what lessons businesses can take away from this year’s event. CES The…

Marketing

Amazon Prime Video : Pay To Remove Ads

Amazon has announced that from 5 February 2024, its Amazon Prime Video customers in the UK and Germany will see “limited” ads unless they pay £2.99 per month to remove them. Why? Amazon says that in view of the fact it won’t…

Artificial Intelligence, Marketing

Opting Out Of AI-Targeting

The EU’s new Digital Services Act allows social media users to opt out of AI personalised content feeds based on relevance. What Is The DSA? The Digital Services Act is a new EU Law designed to protect users. It applies to any…

Marketing

Subscription Sales Scrutiny

Following the news that US Federal regulators have sued Amazon, alleging that people have been “tricked” into buying hard-to-cancel Prime memberships, we take a closer look at ‘inertia selling’. What Happened With Amazon Prime…

Communicaton, GDPR, Marketing

Email : Terminating Trackers

In this insight, we look at what email trackers are, how they work, what the main concerns about them are, plus how you can protect yourself from email trackers. What Is An Email Tracker? An email tracker is a tool or technology used…

Artificial Intelligence, Google, Marketing

Google To Use Generative AI For Ad Campaigns

A report in the Financial Times (drawing upon an internal Google Presentation) claims that Google plans to use AI to generate new advertisements, drawing upon those already created by humans. Creates The Ads For You The use of…

Communicaton, Marketing, Security

What Are SPF, DKIM, And DMARC Records?

In this insight, we look at the popular email authentication protocols SPF, DKIM, and DMARC, how they work, why they’re important, and what happens if they’re not set up properly. What Is SPF? SPF, or Sender Policy Framework,…

Marketing, Web Design

What Is Shopify?

In this insight, we take a look at Shopify, what it offers, and how it has grown to become a major e-commerce platform. Where And Who? The Canadian-based Shopify Inc. is a multinational e-commerce company founded in 2006 by Tobias…

Communicaton, Marketing

How To Stop Your Emails From Ending Up In Spam Filters

In this article, we look at how spam filers work and what can be done to ensure that our legitimate emails reach their target and aren’t wrongly filtered out as ‘spam’. Why We Need Spam Filters Although we’re focusing on how to…

Confidential, Digital Marketing, Marketing

Digital Markets Act Could Protect Whistleblowers

The EU’s adoption of a proposal on the Digital Markets Act (DMA) on Tuesday not only offers the potential to help tackle the market dominance of big tech businesses but could also protect whistleblowers. What Is The Digital Markets Act? Currently…

Law, Marketing

UK Firm Hit By £130,000 Fine For Marketing Calls

The ICO has fined home improvements company ColourCoat Ltd £130,000 for making more than 900,000 nuisance marketing calls! What? ColourCoat Ltd of St Leonards on Sea, East Sussex, which provides a number of home improvement services,…

Pexels

Digital Marketing, Marketing

Desktop Screen Recording Software

Recording your screen can be useful for training, marketing and communications and there are many different free and paid-for services available for recording desktop activity. This article takes a brief look at several different examples. Recording…

pexels

Google, Marketing

Buy Products Directly From YouTube

It has been reported that YouTube (owned by Google) is testing a feature that will enable viewers of YouTube videos to directly purchase products that they see featured in the video they are watching. Back in 2015 The idea was originally…