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Emails To Become More Dynamic With Google’s AMP For Email

Google has launched ‘AMP For Email’ which will make emails more dynamic and more like web page experiences as interaction can take place within the email itself rather than including links that send recipients to a web page for the interaction. Announced…
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Microsoft And Adobe Team Up To Fight Salesforce

Microsoft and Adobe are teaming up to make it easier for users of Adobe’s marketing software to find and target potential customers for business goods on Microsoft’s LinkedIn, thereby fighting their common competitor Salesforce.com Inc. What…
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Kellogg's Uses Virtual Reality To Sell More Cornflakes

Breakfast cereal manufacturer Kellogg's has been working with third-party VR companies to help it determine the best way to display its new products in stores. Who? Kellogg's is reported to have been working on a pilot scheme with Accenture…
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ROI Index Shows That Facebook & Google Offer Best Value For Mobile Advertisers

Marketing report company Singular has produced an ROI index for mobile advertising, based on its own research which shows that Facebook and Google appear to offer the best value for mobile advertisers. The Research Singular sampled over…
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£15K Fine For Ignoring Data Access Requests

SCL Elections, the parent company of the now defunct Cambridge Analytica which was famously involved in the Facebook profile harvesting scandal, has been fined £15,000 for failing to respond to a data access request from a US citizen, and for…
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New Hashtags Feature For Google Maps

Google has begun the global rollout of its new ‘hashtags’ feature in Google Maps, which allows users to add hashtags to the end of the reviews they write, thereby helping others to find local attractions and businesses. How It Works When…
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Which? Survey Reveals Best & Worst Online Retailers

The results of a new survey by consumer watchdog ‘Which?’ has revealed the UK’s best and worst online retailers, according to the experiences of 10,000 Which? members over 6 months. Homebase, Red Face…In a Bad Place Unfortunately for…
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EU’s Web Copyright Directive Could Spell Trouble

A vote in January on contentious new EU copyright laws could negatively impact tech platforms and all online publishers, create risky legal grey areas for many businesses, stifle freedom of expression, and lead to more surveillance and control. What…
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Effective web design is essential for small businesses

For the smaller/medium sized business remaining competitive and investing wisely to grow your business can be a challenge. 71% of businesses and 60% of consumers start with a web search before buying*. Effective web design can give you a great…