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QR code

How To Make a QR Code

In this tech insight, we look at QR codes, the many different methods to generate them, the benefits of doing so, and the future for QR codes as the successor to barcodes.  What Is A QR code?  A QR (Quick Response) code, first designed…
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Even After Opting Out, Your Data May Still Be Shared

A recent US research paper entitled “Opted Out, Yet Tracked: Are Regulations Enough to Protect Your Privacy?” highlights how, in many cases, user data is still being collected, processed, and shared, even when users opt out through…
Amazon

Spotting Fake Reviews And Dubious Ratings On Amazon

Following Amazon suing the admins of more than 10,000 Facebook groups over an alleged co-ordinated fake reviews campaign, we look at how to spot fake reviews and dubious ratings on Amazon.  Why Use Fake Reviews?  On the site of…
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Tracking What Happens To Attachments After They’re Sent

In this article, we look at how there are several risks and challenges associated with sending email attachments, how businesses can track emails, and about a new product that could allow greater visibility and control of what happens to email…
Digital Marketing
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Digital Markets Act Could Protect Whistleblowers

The EU’s adoption of a proposal on the Digital Markets Act (DMA) on Tuesday not only offers the potential to help tackle the market dominance of big tech businesses but could also protect whistleblowers. What Is The Digital Markets Act? Currently…
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Monetising Movement (Your Geo-Data)

In this feature, we take a look at how a multi-billion-dollar market obtains, uses, and sells our location data. Report A GVR report estimates that the global location intelligence market was worth USD 12.2 billion in 2020. This market…
QR Code
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QR Codes … A Security Risk?

In this tech-insight, we take a look at what QR codes are used for, review some well-known security risks, and outline what action you can take to protect yourself from malicious QR codes. Quick Response (QR) Codes A QR code is a machine-readable…
Google
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Google Risks Lawsuit Over Market Monopoly

It has been reported that the Justice Department (DOJ) may soon issue a second monopoly lawsuit against Alphabet Inc (Google) over its giant’s digital advertising business. Other Lawsuit Back in July, Google was issued with an antitrust…
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Apps & Zaps – Ideas For Automating Your Business

In this article, we look at how Zapier and other alternatives can be used to link apps together and create automated workflows that can carry out daily/weekly marketing tasks for you in the background while you get on with running your business. Zapier Zapier…
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Why Food Delivery App Orders Can Cost Up To 44 Percent More

An investigation by consumer champion ‘Which?’ has revealed that food ordered via delivery apps such as Deliveroo, Just Eat, and Uber Eats can be considerably more expensive than dealing directly with the food outlet. Food Delivery Apps Seven…
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Image Optimisation

In this article we look at image optimisation, the different types of compression and image files, and how files different file formats can be compared and best used. Vectors or Bitmaps? Raw, digital image files start as either vectors…
Web Analytics

Tech News : New Amazon AI Tool Monitors Your Business KPIs

In a move to provide more business intelligence, Amazon is launching a new tool that monitors key performance indicators (KPIs) to detect ‘anomalies’ so it can alert the business to potential problems. Lookout For Metrics ‘Lookout…
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Desktop Screen Recording Software

Recording your screen can be useful for training, marketing and communications and there are many different free and paid-for services available for recording desktop activity. This article takes a brief look at several different examples. Recording…
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Amazon Review Fraud

An FT investigation appears to have uncovered an estimated 20,000 Amazon reviews where the reviewers were suspected of being paid to give a five-star rating. Reviews The Competition and Markets Authority (CMA) in the UK estimates that…
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Make Your Own Adverts With YouTube’s Free Video Builder Tool

YouTube has launched YouTube Video Builder, a free tool that enables businesses to easily make short video adverts. Easy To Use The new free (beta) Video Builder tool enables users to create video animations from static elements such…