YouTube has launched YouTube Video Builder, a free tool that enables businesses to easily make short video adverts.
Easy To Use
The new free (beta) Video Builder tool enables users to create video animations from static elements such as images, text and logos, and to enhance those videos with music from YouTube’s (Google’s) library. Users can choose from a variety of layouts, depending on the message and goals, and can customise colours and fonts to quickly generate a short YouTube video of 6 seconds or 15 seconds duration.
YouTube says that the new tool will be of particular value because businesses of all sizes have limited time and resources and that in-person video shoots “are no longer practical in many countries”. The YouTube Video Builder may also be of use to brands or agencies who may want to experiment and create supplemental, lightweight videos, and to smaller businesses and businesses with less creative experience, who need an efficient, low-resource way to create videos.
YouTube suggests that the completed videos can be used for advertising campaigns, on websites or in emails.
How It Works & How To Sign Up
You can see how Video Builder works by watching this video or by reading this guide. YouTube says that you can sign up for access to Video Builder here, but you may have to wait for your application to be processed and to be granted access.
Banning Conspiracy Videos
This is the second positive news announcement in a week from YouTube (Google) after it announced that it is banning all conspiracy videos that promote the idea of a link between 5G and the emergence of the COVID-19 virus.
Good News From Microsoft Too
Microsoft is also promoting some of its own good news this week as it has announced help for UK school students who are working at home in the form of helping the UK’s 27,000 schools run lessons remotely using Microsoft Teams, Office 365, and other software like Minecraft: Education Edition, Flip grid, Skype in the Classroom and InTune.
What Does This Mean For Your Business?
Even though it’s still in the beta stage, a free, easy-to-use video ad-making tool could be a useful, value-adding addition to the promotional tools used by mainly smaller businesses. Many of these businesses are likely to be under considerable strain with the COVID-19 lockdown and its effects, and there may be many ways in which short, professional-looking video announcements and adverts could come in useful to those businesses in the coming months. For YouTube (Google), this is another way that they can remind users of the value of its suite of business services at a time when businesses may be spending a lot of time on other competing platforms.