google laptop
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What Are ‘Toxic’ Backlinks?

In this tech insight, we look at what ‘toxic’ backlinks are, how to identify them, and how to remove them.  Backlinks Backlinks (incoming links) are believed to be one of Google’s top three ranking factors. Trustworthy backlinks…
Twitter

‘Hostile’ Twitter Takeover

In this article, we look at the next phase of Elon Musk’s attempt to control Twitter – a so-called ‘hostile’ takeover.  The Next Stage In The Twitter / Musk Story – Hostile Takeover  Billionaire Elon Musk recently became…
Google Search
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Google Provides Insights Into Search Rankings

Google has announced that (US first) Google Search users can click into details that show how their search-result matched certain search-terms (context), thereby giving a further tantalising glimpse into how specific rankings/search engine…
SEO
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Tech Insight – What Are Zero-Click SERPs?

In this article, we look at what a zero-click searches (SERPs) are, how this has impacted SEO, and what measures can be taken to increase the likelihood of your pages achieving featured snippets. Zero-Click SERPs A zero-click search describes…