Sometimes you need paid marketing. Advertise on the main search engines with a Pay Per Click Campaign. Using the right keywords could cost you less and get you in front of potential purchasers that your competitors are missing. Affiliate Marketing offers you an option with a high return on investment. Your advert displayed thousands of times, but you only pay each time your advert generates a sale.
Banner advertising, most often seen on online newspapers and magazines, targets either specialist readers in specific verticals or a broad audience across many publications. With all the paid options, get the advice you need to choose the best way forward.
Marketing through email
Make use of your existing contacts or reach out to new ones with emails that readers look forward to, not send to the Junk folder. The key is to balance the sales messages and engaging content. This is about building a relationship with your current and potential customers. That will position you for consideration in the future and as “thought leaders”. Each organisation receives a bespoke solution that delivers for you.
Properly focused email campaigns improve engagement with your website. Provide readers fascinating content to enjoy and share, then you encourage sales now or in the future. Each campaign is low cost and with full tracking built-in, therefore you get valuable data that will improve your sales propositions.
Conversion rate optimisation
Getting the website traffic but not the sales or leads you want? This process reviews every step of the customer journey from lead generation to the post-sales phase. Consideration is given to visitor psychology, business positioning, core strengths and weaknesses, web site experience and usability, heat maps, website analytics, experience mapping, segmentation of customer and personalisation of messages. Then you will get the advice on how to fix it – that’s conversion rate optimisation.
Our digital marketing solutions work for businesses of every size and in every target market.